Yasmin started working with Gideon at the beginning of his solo career. Gideon was looking to establish himself as a singer-songwriter and drummer.

Therefore Yasmin’s first point of action was creating an appropriate 3 year artist development plan, covering all aspects of his career. Starting with analysing at what stage of development Gideon currently is, as well as highlighting opportunities and chances for growth. To achieve this, Yasmin has conducted intensive analysis on Gideon’s musical background in the form of a SWOT analysis. The findings from there build the foundation for the rest of the artist development plan. Therefore achieving a completely individual tailored development plan, which also prioritises Gideon’s personal goals and achievements.

Additionally, Yasmin has created a full branding strategy for Gideon, including a colour scheme, logo and fonts used for marketing purposes. Furthermore, part of Yasmin’s tasks was designing promotional content and show announcements for Gideon.

All in all, the collaboration set up Gideon for his future as a solo artist. Allowing him to build on his existing skill set and focusing on taking opportunities.