Yasmin Mack is a passionate and dedicated artist manager with a fresh perspective on the music industry. Removing herself from the traditional industry model, Yasmin focuses on transforming the current landscape to include more women empowerment. Furthermore her biggest motivation is redefining what artist management can look like - creative, supportive and encouraging. For Yasmin, mistakes aren’t failures, they are learning opportunities. This is also evident in all aspects of her work.

Growing up in a family business, Yasmin has learned from a young age, how important dedication and hard work are. Her parents became her biggest inspirations and mentors, whether it’s learning the basics of running a business or the importance of collaborations to achieve a goal. Thanks to these experiences, Yasmin became the focus-minded and strategic driven young business -woman she is now.

In her childhood Yasmin also discovered her passion for music. At the age of 12 she has picked up playing the guitar and ventured into attending concerts. The memories she has made at these concerts and seeing the big productions, ignited her deep interest in the music business. Following this, Yasmin has attended a Media & Communication course and gaining initial experiences in creating music videos and marketing materials, as well as building websites. During this, she awakened her passion for supporting artists and fostered a deep connection to the musical and digital world.

After her independent move from Germany to England, Yasmin has started studying at the Academy for Contemporary Music (ACM) in 2022, where she was mentored by industry professionals such as Christopher Carvalho (Songbirds, Unlock Your Sound) and Stefan Lalchev.

During her studies, Yasmin has also co-founded her first Artist Management Company Untitled London. This has helped her with gaining experience in the artist management sector and has shaped her innovative and empowering approach to management.